Clearly, Blue had much more success than Orange. Starting at the same point, the orange marketer (“Orange”) retained only 66%, finishing with ~327.5K. Looking at the graph, the blue marketer (“Blue”) retained 96% of their original customers, ending with ~480K on the list. Though small churn is normal and expected, large churn is cause for immediate concern. Every direct marketing channel exhibits churn when marketers send an SMS message, as customers take the top-of-mind opportunity to unsubscribe. making a purchase with a coupon) and no longer want to receive brand updates. For those not from the direct marketing world, “churn” happens when customers opt out of a marketing list, usually because they have already taken an action (e.g. Starting with the same list size, both lists exhibited some degree of customer churn. Now, take note that this chart shows completely anonymized data, and we’ve also normalized it to a 500K subscriber starting point.Įditor’s Note: Wish you had more subscribers? Check out 6 Ways to Grow Your SMS Marketing List for ideas you might be missing in your strategy. The following graph shows the growth of two different mobile customer lists over a 45-day span. This shouldn’t come as a surprise, but the degree to which the data supports this analysis is extremely striking.įor those averse to reading data, the below deep dive reveals optimal mobile messaging frequency to max out around 10-12 messages sent per month.įor everyone else, here’s a look behind the curtain: No matter how strong a company’s overall marketing strategy is, violating a customer’s personal space with too much content or too many updates results in immediate alienation. However, none of these responsibilities may be more important than the frequency of sending SMS messaging. This power encompasses everything from content, branding, incentives, channels, and segmentation data. In order to remain effective in the digital age, marketers have to accept the significant responsibility that comes with such power. Waterfall Text messaging software with feature-rich SMS, MMS, and mobile wallet.ĭue to the personal nature of mobile devices, mobile marketers wield immense power: direct access to a customer’s attention span at all hours of the day.Second Street Digital promotions software to grow your database and drive revenue.RightAnswers Knowledge management software that delivers a better experience.Qvidian RFP response and proposal management software to win new business faster.Objectif Lune Document composition and business communication automation to modernize complex, paper-based documents.InGenius Computer-telephony integration that stands apart.Altify Sales enablement software for account-based selling. PostUp Enterprise email marketing for publishers.Mobile Messaging Text messaging software that drives results.FileBound A document management system for reliable, user-friendly content workflow.Adestra Enterprise email marketing that inspires engagement.Panviva Supercharge your organization’s knowledge by delivering it through easy-to-follow flows.InterFAX Cloud-based fax service that delivers securely.BA Insight AI-driven enterprise search that delivers relevant, personalized, and actionable results.AccuRoute Secure content capture, routing, and fax with advanced data processing.
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